MONDAY – Educate Yourself
You can dive deeper into the #ShareYourProfits campaign on the PayUp Fashion website. (See Action 2: Keep Workers Safe)
Cliff Notes Version: We’ve created a cheat sheet with info on both campaigns, FAQs, facts, and social media examples. Once you feel comfortable enough with the info, educate your own communities.
Knowledge is power!
TUESDAY – Sign the PayUp Fashion Petition
Now that you’re well-versed on both campaigns, we’d love for you to sign the petition. If you’ve already signed it, please share it with your friends, fam, classmates, coworkers, and communities. Let’s break 10,000 signatures this week!
Why? Because the original #PayUp campaign proved that large amounts of signatures can lead to monumental change. Last year, we held brands accountable to pay for their orders and we unlocked $22 billion for garment suppliers — signatures did that — you did that.
It’s also important to point out that each time someone signs the PayUp Fashion petition, that one signature emails over 200 brand executives from the 40 brands we’re campaigning against, demanding attention and demonstrating the urgency for change within the fashion industry to those who are responsible for it.
WEDNESDAY – Use Your Voice
On Wednesday, we’re asking you to head to social media to tag these 12 brands to #ShareYourProfits.
- Under Armour
Why these brands? These brands are among the world’s largest apparel retailers, headed by billionaire founders and CEOs whose wealth increased during the pandemic. All the brands listed have turned a profit during the pandemic, proving that they can help provide a safety net for their garment workers, rather than abandoning responsibility.
Feel free to create social assets from the cheat sheet. However, you can also follow us throughout the week on Instagram, as we’ll be featuring one brand and billionaire to target each day. Watch for our posts during the late afternoon PT/ early evening ET.
All you have to do is tag the brand under the post with hashtag #ShareYourProfits.
THURSDAY – Make a Donation
With 77% of garment workers reporting that they or a member of their families have gone hungry since the start of the pandemic, there’s no time to waste in getting them direct relief — so we created a GoFundMe.
Last year, we were able to raise approximately $150k for garment workers worldwide, and we’d like to do that again this year.
100% of all donations will go directly to providing workers with emergency food and medical relief through the Stand Up Movement in Sri Lanka, AWAJ Foundation in Bangladesh, and the Garment Worker Center in LA.
And if you can’t donate, please do share the GoFundMe among your friends, family, and community. Creating awareness and sharing information is a key way to take action.
Alternatively, you can also choose to donate to Remake as well. As a non-profit, we cannot do this work without your support — your donations are truly what drives the systemic change we are pushing to make within the fashion industry. It allows us to educate citizens, create awareness, and hold brands and lawmakers accountable.
FRIDAY – Show Solidarity
Take a pic of yourself with the #PayHer sign (feel free to make your own or use the one below!) and post it to social media with one of the following captions to help create awareness:
I stand with the 70 MILLION garment workers worldwide in the fight for a better future – one that provides fair pay, holds brands accountable, and ends workplace abuse within the fashion industry. #PayHer
I stand with the 46,000 garment workers in Los Angeles in the fight for a better future – one that provides fair pay, holds brands accountable, and ends workplace abuse within the fashion industry. #PayHer