PRITI NYC offers luxury eco-friendly nail polish. The founder, Kim D'Amato had the idea for the company during her pregnancy when she was making an effort to live a more organic and conscious lifestyle. Her beauty routine, she realized, couldn’t be included. What started as an organic health spa has become a luxe nail polish line that’s durable and glossy, vegan, cruelty free and free of toxic chemicals found in generic polishes. Since its launch, the brand has expanded to offer other natural beautifiers including soy nail polish remover, a recycled glass nail file.