Founded in 2004, Veja is a Fair Trade brand that uses the finest materials to create the finest of footwear and accessories. Labeling their company philosophy as a “project,” Veja is serious about knowing who grew the cotton, tapped the rubber, and stitched your shoes together. They work with organic cotton and food farmers whose crops are cultivated without chemicals or pesticides, use wild rubber from the Amazonian Rainforest, fighting deforestation, and tan their leather using natural acacia extracts rather than heavy metals, decreasing pollution. Although Veja is doing their part to take care of the environment, they also make sure that the people they work with and do business with are getting paid well. Veja even sacrifices their marketing budget (instead of makers’ wages) to keep their shoes affordable.