Rakel Matthea Dofradóttir is a recent graduate from Vancouver Film School. Her graduate project was a short animated motion piece answering the question: “Why Is Fast Fashion a Bad Thing?”

Watch the video here and read what Rakel had to say about her experience creating the film:

“Why Is Fast Fashion A Bad Thing?” is a minute long motion piece centered around the nightmares of fast fashion. The goal with the piece is to inspire people to be more mindful about where their clothes come from, who makes them, and where they end up.

I’ve worked in the fashion industry for more than 10 years and early on I was a big shopper, buying myself something new, cheap, and trendy all the time. But over time, I learned to value quality, and today, sustainability is important to me for so many reasons.

The research for my grad project (featured here) was extremely eye opening, and I felt ashamed thinking about my old self. But like so many others, I just didn’t know any better and that discovery was the foundation of creating the motion piece.

The most challenging part of the production for this project was creating visuals for scenes that included toxic textile dyes, sweatshops, and landfills. I had to somehow make them look glamorous for the sake of the film. How do you make a landfill look sexy?

Eventually all the pieces successfully came together.

I’m far from being perfect. I’m mindful of trying to live my life in the best way possible for other beings, the environment, and myself. I’m improving and learning something new everyday. This video is a testament to that.

(Text and Video by Rakel Matthea Dofradóttir)

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