Planet Positive Periods with Madeleine Shaw

Join us and Madeleine Shaw of Period Aisle on Wednesday, September 21st at 9:00am PT / 12:00pm ET to understand the world of period products.

How ‘clean’ (or green?) are your period underwear?

In recent years, reusable period products – menstrual cups, cloth pads and especially period underwear – have become increasingly popular as consumers reject single-use pads and tampons in favor of more sustainable solutions. The explosive growth in the category has also attracted more traditional business practices to what started as a grassroots, impact-driven category. With big-name multinational fashion brands now making period underwear, and class action lawsuits claiming the presence of PFAS chemicals in some leading brands, it’s worth asking just how ethical and sustainable some of these ‘green’ products actually are. Join veteran sustainable menstrual health and equity leader Madeleine Shaw for a conversation about why anti-fast fashion activists should be paying attention to this product category.

Madeleine Shaw (she/her) is a feminist entrepreneur and author based on unceded Coast Salish territory (Vancouver Canada). She is best known as the co-founder of Aisle (formerly Lunapads), one of the first groundbreaking ventures in the world to commercialize reusable menstrual products, today a thriving industry. Aisle is a multiple ‘Best for the World’ awarded B Corp and widely recognized champion of menstrual equity, sustainability and transparency. In her first book, The Greater Good: Social Entrepreneurship for Everyday People Who Want to Change the World, Madeleine shares a personal look at how aspiring impact-based entrepreneurs can tap their unique life experiences and insights to create social innovation.