It’s time to wear white. It’s time to go shopping. What are we missing here?
Pop Quiz: why do we celebrate Memorial Day?
If you ask the retailer newsletters that flood my inbox each year, this holiday is about 40% off sales. No mention of Decoration day in 1858 after the American Civil War. No mention of visiting the gravestones to set flowers down for the soldiers lost. It’s all sales and parties in retail land!
Over time, it has also come to signify the beginning of summer, AKA “Yeah girl, break out that white before Labor Day comes!”* And if this is on your agenda, brands like Grana, Apolis Global and menswear brand Brothers We Stand are resources we recommend.
As Carrie Bradshaw would have probably asked, “I couldn’t help but wonder, are we missing the point?”
In truth, it’s nothing to joke about. Honoring our fallen soldiers through a moment of reflection is the essence of this long weekend. When did this holiday become about doorbuster sales over a time of reflection and honor? And further, how can we be expected to remember those who gave their life for our country when our culture just wants to take advantage of our paid time off?
Don’t equate freedom with purchasing power. Our time to reflect is not our time to stock up. When Memorial Day comes around, do the patriotic thing and resist the urge to splurge.