It’s time to wear white. It’s time to go shopping. What are we missing here?
We’re a day away from Memorial Day Weekend, and in all honesty, it took me a second to remember what the holiday is even about. My inbox is inundated with 40% off sales and deals. I literally lost space in my 3-day weekend brain to consider the source of the holiday itself.
Let’s learn: with a touch of research, you’ll find that the day commemorates anyone who has lost their life in the armed or military forces for our country. It started as Decoration Day in 1868 after the American Civil War. Back then people spent the day decorating the gravestones of those we lost with flowers.
Over time it has also come to signify the beginning of summer, AKA yeah girlfriend, you can now wear white. And if this is on your agenda, brands like Grana, Apolis Global and menswear brand Brothers We Stand are resources we recommend.
In truth, it’s nothing to joke about or reckon with. Honoring our fallen soldiers through a moment of reflection is the essence of this long weekend.
So how did this holiday, just like Thanksgiving and Christmas become a day for retailers to entice us to buy more? And further, how can we be expected to remember those who gave their life for our country, when our culture takes advantage of our paid-time-off?
So what does this show us? That we now equate freedom with purchasing power? That our time to reflect is our time to stock up? As Carrie Bradshaw would have probably asked, “I couldn’t help but wonder, are we missing the point?”
What do you think?