We’re now in the New Year! How are you doing on your resolutions?
We’re willing to bet you made a few fitness related ones this year. To keep you excited about your daily workouts we’ve been on the hunt for stylish, ethical workout gear we can share with you. That’s how we discovered Newton Running shoes, a brand that helps you get started on the right foot.
Launched in 2007, Newton Running is creating a new standard in the running footwear business. The company’s shoes are remarkably lightweight for a running shoe, and feature a unique technology called Action/Reaction designed to put more energy in a runner’s stride. In fact some describe a “pop sensation” when wearing the shoes. In other words, your morning run just got a whole lot easier.
But the real reason we love Newton Running shoes is their ethical production. Newton Running is the first running shoe company to achieve B Corp status. For those who aren’t familiar, B Corp is to business what Fair Trade is to coffee.
To achieve this status companies must meet rigorous social and environmental standards and be committed to transparency. It’s only awarded to businesses that “use the power of business to solve social and environmental problems.”
Newton’s shoes also come in a lightweight box made from 100% recycled materials. By producing their shoeboxes at the same factory that makes the shoes they’ve reduced the carbon footprint required to ship to customers. They’ve also partnered with charities to donate new and used shoes to needy children and adults around the world.
Historically the running shoe has been a product of controversy. If running shoes bring visions of protests in the 90’s you’re not alone. It wasn’t long ago that athletic gear companies like Nike and Adidas were being shamed for the unethical conditions in their factories. While the protests eventually resulted in a big shift in transparency (Nike now releases their factory audit data online), it’s refreshing to see a company like Newton Running keeping social issues as at the forefront of their business model, not an afterthought.
Sounds like a step in the right direction to us.